Gap Debuts Women’s Fragrance

Creative director Gary McNatton has collaborated with Inter Parfums, on a project forGap personal care products. McNatton has won numerous FiFi awards, including two for legacy Gap fragrances. On April 23rd, his first release with Gap brand Close, will debut in all Gap stores. A fresh, floral musk fragrance from Givaudan ($8.50-$35) is housed in a heavy glass bottle in the shape of an egg, sprayed with an iridescent coating and enhanced with a silkscreened logo. The bottle (from Hangzhou Rensheng) fits into the package via lugs on the bottom that keep the logo facing to the front. A low-profile 13mm pump with a debossed logo and a shiny silver cap complete the picture. The secondary packaging consists of an acrylic box from DAPY Paris, which was molded specifically for the 50- and 100ml fragrance. Kroger Packaging provided the insert to add a spot of color and aid in the visibility of the iridescent coating.

More info: www.gap.com

HollyBeth’s Oil Promotes Healthy, Radiant Skin

HollyBeth’s Wildflower Dry Oil ($40; 0.5 fl oz bottle) is made from a family recipe using 95% organic ingredients and a blend of 12 essential oils. The oils are highly concentrated and readily absorbed into the skin as they work to balance and hydrate, improving texture and appearance. With proceeds from the sale of Wildflower Dry Oil in 2009, HollyBeth’s Natural Luxury has committed to purchasing five water pumps through UNICEF’s Inspired Gifts program. Each water pump will help provide clean, safe drinking water for an entire community. HollyBeth’s Wildflower Dry Oil is available at beauty boutiques and spas throughout the U.S. or online at www.hollybeth.net

Avon Plumps Skin Without Injections

Avon has introduced a line sure to resonate with women who want to erase wrinkles, but shy away from invasive cosmetic surgery treatments. Anew Clinical Derma-Full X3 Facial Filling Serum ($54) is touted as the first topical serum containing the same injectable-grade hyaluronic acid facial filler that’s used by dermatologists. Formulated in an ultra-concentrated, lightweight serum that’s displayed as a cool blue twist in the clear plastic bottle, the product claims to provide visible volume restoration, contouring and deep wrinkle filling benefits with breakthrough technology designed to stimulate skin’s own filling fibers and build skin’s natural reserve of filling hyaluronic acid. According to Avon, in just three days, the product begins to fill in wrinkles for a smoother, younger look; after four weeks, it is said to dramatically reduce the look of facial folds and hollowness—and over time, restores youthful contours and adds definition. Available exclusively through Avon representatives.

More info: www.avon.com

Philosophy Spreads Love with New Line and Website

In conjunction with its newest fragrance, Unconditional Love ($40), the brand known for its way with words has launched www.philosophygiveslove.com. The site is intended as a platform for visitors to give and share love in the online world and beyond. Visitors who share their stories are eligible to receive a free sample of the new spray fragrance, which according to Philosophy founder Cristina Carlino, “is a fragrance formulated to help inspire us to be loved and to give love.” The loving scent is also available in shampoo, bath and shower gel and firming body emulsion.

More info: www.philosophygiveslove.com

Solavie Creates Climate-Specific Line

Based on research on how native plants thrive in their respective environments, Solavie has introduced what it calls the first unisex, climate-specific skin and hair care line ($10-$38), created for environmental conditions. Six skin/hair care systems, developed for six global eco-systems, include: Mountains, Urban, Tropics, Shore, Plains and Desert. Each Solavie Enviro-type system is a total face, body and hair care regimen comprised of five products. Environmentally friendly from manufacturing to recycling, products feature zero outer packaging, and a unique, patented snap-together yin-yang bottling system, which allows any two of the 100ml bottles to snap together for sturdiness and compactness.

More info: www.solavie.com

Benefit Aims to Perfect Skin

Hello Flawless! ($34), a custom powder cover-up with SPF 15 from Benefit Cosmetics, was created to protect and perfect skin. It’s housed in a multi-level compact case, complete with a mirror; the tray holds pressed powder, and lifts to reveal a brush and sponge. Instructions are provided for brush and/or sponge applications depending on the amount of coverage desired. To help
capture added on-shelf attention, aqua-colored cartons are adorned with a reflective mirror-like image of the compact held within, and each features a photo of a woman “speaking” about individual coverage concerns via a cartoon-like bubble to convey the range of six shades offered.

More info: www.benefitcosmetics.com